MEET The Black Beauty and fashion awards diaspora
2020 winners

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lifetime achievement award

Mr Cornell McBride Snr.

Cornell McBride Sr has been a key player in the Hair industry formulating, manufacturing and supplying outstanding products catering to natural and curly hair textures worldwide for 50 years.

We acknowledge this rich legacy in hair product development spanning 50 years, 20 years as a partnership with M & M Cosmetics, and 30 years since the birth of McBride Research Labs, a family run business. This is a formidable achievement and we look forward to another 50 more years from the McBride family.

Cornell Sr’s first revolutionary product Sta-Sof-Fro was the first softening product developed for African-American men’s hair, making it manageable and easy to comb. Under the M&M Products Company banner he was able to introduce other brands that became internationally known. By the mid-80s, M&M Products had revenues in excess of $40 million dollars and four national brands: Sta-Sof-Fro, Sof-N-Free, Moxie, and Curly Perm. In 1989 Cornell McBride Snr and his partner sold M&M Products Company to Amca in South Africa.

For the past 30 years McBride Sr has been manufacturing the Design Essentials brand under McBride Research Labs. The current President is his son Mr Cornell McBride Jr and a legacy continues.

With every respect and honour due Mr Cornell McBride Sr we present you with the


bbf diaspora special awards 2020

Della George
Contribution to Fashion Award

Della George
Show Reel

Africa Fashion Week London
Enterprise in Fashion Award

Africa Fashion Week London
Show Reel

BBF entrepreneur and product awards 2020

Earth From Earth – Beard Oil with Sandalwood & Neroli

Virginia Stone – Eyes for Odaja

Virginia Stone – Eyes for Jasari

TAJJ Cosmetics – Toe-riffic Corn Concealer

House of Hair – Hair Booster Treatment Mask

VADM Botanics – Luxury Face & Body Butter

VADM Botanics – Luxury Black Soap

All Flourish Cosmetics – Matte Lip Colour Envy

Leicala Natural Products- Mango Butter

Chocolate & Cinnamon Beauty – Hydrating Face Moisturizer with CBD

Root2Tip Eco – Quench Anti-Breakage Creme

Finchitua Fashion – newcomer women’s wear

Victoria Grace Fashion – Sustainable Fashion

Kosibah – Women’s Wear Designer

Colorblend Makeup – HD Foundation

All Flourish Cosmetics – Diamond Eyeshadow Pallet

highly commended 2020 awards

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