Entry criteria

You must first register an account with BBFA (this takes 3 minutes) click here.
To qualify your product must be available to UK citizens via a high street store, an online retail store, or an app. (the online store must offer currency in pounds sterling)

Who decides the winners?

Phase one: BBF Awards panel narrows down the entries to a final shortlist.
Phase two: Our judging panel made up of international industry experts, and fashion and beauty insiders decide the winners.